Belgium · Content, strategy & entrepreneurship
A personal voice.
A business perspective.
I create content for brands and my own community. I also help businesses and teams find direction in their marketing and content strategy.
01 / Meet Amina
A creator’s perspective,
shaped by building
my own businesses.
I’m a Belgian content creator, marketing strategist and entrepreneur. I’m also 40, married to Felipe and a mom to two boys, Cruz and Río.
On my channels, you’ll find the different sides of my life: motherhood, beauty, fashion, food, family moments and entrepreneurship. I share personal experiences, practical ideas and my own take on things, with warmth, a direct voice and a little self-deprecating humour.
Beauty and fashion have been part of my professional life for years. In 2012, I founded Beautyspot, growing it from a nail salon into a full-service beauty institute. In 2016, I launched Modespot, which I developed into two physical stores and a successful e-commerce business.
Alongside running the business, I managed its branding, campaigns, social media, email marketing and Shopify store. I built an Instagram community of over 15,000 followers and a mailing list of more than 8,000 subscribers. That experience taught me how content fits into a business, from the first introduction to the customer’s purchase.
In 2024, I decided to change direction and make more time for myself and my family. That’s why I closed Modespot and founded SIBLI agency. Since then, I’ve worked with more than 50 clients through consultancy, one-to-one coaching and group training, and spoken at various events.
Today, that background shapes how I work with brands and businesses. I develop concepts, write scripts, present, film and edit, while considering the audience, message and purpose behind each piece of content. I also work with companies as a freelance consultant (SIBLI agency), strategic sparring partner, speaker and trainer.
Whether I’m creating a video or helping a team develop its strategy, I bring experience from building my own businesses, working with clients and creating for my own community. And when I’m in front of the camera, you get the same Amina you see on my channels: approachable, expressive and very much myself.
02 / Work with me
From a brand campaign to a content strategy or a session with your team. Here’s how you can bring me into your next project.
On my channels
I create Instagram and TikTok content that brings your brand into my own story. We start with your brief and find an angle that fits the campaign, my voice and my community.
One campaign or an ongoing partnership: we agree on the content, timing and scope together.
Discuss your campaignFor your channels
I develop concepts, write scripts, present, film and edit videos for your brand’s own channels and agreed advertising campaigns.
From a product demonstration to a story-led video, I consider the audience, message and action you want the viewer to take. Usage is agreed for each project.
Share your briefFor your business
I work with entrepreneurs and marketing teams on positioning, social media, content strategy and campaign planning.
Bring me in to develop a strategy, review an existing approach or help your team make clear decisions. Available for defined projects and ongoing freelance support.
Tell me what you’re working onFor your team or event
As a keynote speaker and trainer, I bring my experience as an entrepreneur, creator and strategist into talks, workshops and team sessions on content, marketing and entrepreneurship.
We shape the session around your audience and questions, using practical examples to connect the ideas with your team’s work.
Plan a session03 / My content
Personal stories, practical ideas and brand collaborations. A selection of UGC and content from my own channels, with a short note on the creative approach.
For brands
Concept, script, filming and editing, shaped around the brief and its audience.
From my own channels
My personal voice, storytelling and brand collaborations.
04 / My creative approach
I start with the purpose of the video and carry that through the concept, script and production. Here’s what that looks like.
Your brief, your audience and what you want to communicate. We define the message and the purpose of the video.
I choose the angle and develop the concept and script, including the opening, product story and a relevant call to action.
I present, film and edit, paying attention to the delivery, visuals, sound and pace that support the story.
We work through the agreed feedback and finalise the content according to the scope, delivery and usage arrangements.
Strategy informs the choices.
My personality brings them to life.
05 / My community
The different parts of my life shape what I share. My channels are a place for personal stories, useful ideas and the everyday moments in between.
Let’s connect with my community
Life with Cruz and Río, family moments and my perspective on being a mom.
Beauty favourites, self-care and outfits, informed by years of working in beauty and fashion.
Recipes, practical ideas, outings and moments from our daily life.
My experience of building businesses and working as a freelance creator and strategist.
06 / Let’s talk
A campaign, a content brief, a strategic question or a session for your team? Tell me what you have in mind.
For content projects, include your timing and intended usage. For consultancy or speaking, share your question, audience and preferred format.
Proposals and rates tailored to the project.
PR packages
A little surprise in the post? Here’s where to find me.